Overview

Cascadia Consulting Group offers developmental training programs for Consumer Products companies, Beer, Wine, Non-Alcoholic Beverage Distributors, Brokers, and Specialty Foods Distributors. Each training program is custom designed to meet your very specific needs.

Major Corporate Client Project Experience…

• Serving as the sales training and management development department for major clients who wish to sustain or improve quality of training and development services at a reduced cost.
• Participated in formulation and implementation of Regional Marketing program for a client with sales of $1 billion.
• Established category management program and upgraded key account selling capabilities for a number of major consumer products clients.
• Assisted client transitions to new sales channels — to or from brokers, distributors, importers in Asia Pacific, India, Europe, direct or part-time sales force, etc.
• Consolidated separate sales forces to unified, focused sales organization with major consumer products, food service and beverage firms.
• Evaluated sales organization structures, deployment, systems and personnel sales and management competencies.

 

View our complete training client list.

 

Highly Relevant to All Participants…

• Cascadia's focused experience in the consumer products industry and "training trainers" how to teach creates the unique situation where the client is able to benefit from both content expertise as well as teaching process expertise.
• All generic concepts presented are be tailored to the specifics of the clients warehouse or direct store delivery selling and distribution situation. All materials, case studies and training content reflect the realities of client's products, problems and goals and thus facilitate transfer to the "real world".
• Cascadia conducts training programs that make a work ethic statement as well as provide knowledge and skills. The sessions are intense and demanding both in terms of hours and performance requirements.

 

Organization Development Approach…

Definitive, in-depth analysis of Management Systems and Structured Processes:

Planning methodology Structure & deployment Selection criteria Training & development systems

Communication process Performance standards Corporate goal perceptions Evaluation & feedback formats

On-going involvement and implementation assistance:

Training and development support On-going evaluation

Culture and organization change assistance Measurement of results

 

Supported by Professional Instructional Design and Delivery …

The teaching process is focused on specific predefined learning goals and follows the process of:

• Establishing overall training program and each topic segment's relevance to the group
• Interactive presentation and discussion of content and concepts
• Practice—common frame of reference analysis project or exercise
• Application to participants real life situations and/or, where skill development goals exist, a role play situation with structured feedback

 

Highly Participative and Interactive…

• A high level of group involvement is planned to insure a meaningful learning experience for each person.
• Group communication and training methods and techniques utilized include:

Analysis Questionnaires Visual Aids Group Discussions

RolePlaying Video Skill Development Case Studies

• Participant workbooks, summaries and management job aids are provided for immediate application and future reference.