Social Networking

The sheer number of media choices for consumers today has fragmented the audience and as such a difficult time for media planers to target specific and large demographics. Traditional marketing methods have become less effective.

Source: Brian Solis and Jess3

 

Social Networking on the Internet
Heard of the Oprah or Colbert bump? Happens every day in Social Networks. In each case, from small to large we see the dramatic growth of nearly 350% with Twitter to nearly 70% with the slowest growing social networks. Unlike traditional media like TV and radio stations, companies cannot buy traditional "commercials". Companies need to understand how to create content that is deemed authentic and relevant by the users.

 

Branding—a Two-way Conversation with your Target Audience

Source: David Armano

Consumers no longer want to be sold. They want to be TOLD and they want to be TOLD by their peers. Today's consumers want to be a part of the conversation. They want to participate in the conversation. Brands must participate in two-way communications with their consumers or they risk becoming irrelevant. Consumers will talk about your brand as long as you talk to them in their language, on their terms, and on their medium.

Cascadia Consulting Group LLC will work with you to create a custom Social Networking plan that reaches your ever moving demographic and pyshographic target.

 

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